Spoiler Alert: The Secret of Marketing Breakthrough Begins With What You Don’t Know
Ego marketing can be described very simply; it is the process of shaping your marketing efforts towards yourself and your brand rather than focusing on your client’s needs.
It’s telling your audience what they want or what you think they should want.
It’s the dangerous assumption that the user will follow your thoughts, regardless of the added value you provide.
If you really want to succeed in digital marketing- You need to embrace these 3 fundamental elements:
You never know everything
The client is always right.
You are here to serve.
Challenge yourself to make your audience feel good.
What is ego marketing?
Ego marketing is about talking rather than listening — saying rather than asking and providing a meaningful solution.
Ego marketing is about “you and your brand” and not on your audience.
It is the “We Offer,” and This is why we’re so important”” rather than outlining how you and your product will solve a problem or answers a need.
Remember… this is only your first date.
If you have ever been on a blind date with someone who only talked about himself, never letting you get a word, bragging up about their achievements, and generally trying to dazzle you with their awesomeness, you probably remember how annoyed, frustrated and bored he made you feel.
Much as that blind date trying to “”sell”” by making it all about them rather than finding out what you want, nobody likes to feel as if they’re being dictated or lectured, nor made them feel that the product they are being presented to is clearly the right pick, and if they can’t see it or wish to buy it, they’re not valued or not smart enough to appreciate the offer.
It’s the Marketing job to make the user feel good.
Even if you are sitting on the top of the cliff, you can never let yourself give the wrong impression.
Your User’s Behavior is The Key To Your Dreams.
Marketing is a process of getting the user to complete their desired objectives. Never Fall in love with in love blindly with yourself or your product,
You need to fall in love with your targets.
Fact: The customer is always right
This is not a mantra for customer services providers only!
Understanding that you need to apply this methodology in your marketing campaigns is even more critical.
Why?
Because it’s your money, your profit, and your loss.
Even if the user didn’t explicitly stated he is angry, you are the real loser if the user did not click where you wanted or didn’t follow your path.
History taught us:
Happy students gain higher grades.
Happy cows yield more milk.
Happy couples live longer.
Happy clients generate more revenue.
Simple as that
If your user feels in good hands, you can expect great things to happen.
Always think about building a solid and Sticky Relationship
Even if you are filthy rich from your previous business.
Especially if you are a “”co-founder,”” it’s important to understand: Marketing is science- you always need to follow the numbers and constantly optimize YOURSELF.
Embrace the fact that this your party, but remember, you are the owner and the host, and it’s your job to make your clients happy.
The User Misunderstood You?
Is User Didn’t understood where to click in order to continue to the next step- Rest assured that you are the absolute fool.
Designing an experience is 100% user-centric. Your personal belief and preference are meaningless.
Countless times designers, product managers, and especially executive-level say: “This user is simply an idiot, how come he didn’t get that he needs to:
Look at the top right corner of the screen.
Right above the enormous colourful banner and click to continue to the next level…
Want To Make Your Users Dance To Your Tune?
Study Them.
Build confidence by designing a personalized communication with them
Follow his moves and maintain an open mind to adapt and develop yourself and your product accordingly.
Provide support and education on your product, but remember to use his language.
Make Your Audience Feel Wanted, Make Them Feel at Home.
Each click is a step towards trust.
Never take your customer relationship for granted.
Pull out your notebooks, open your mind (and heart) and get into investigation mode.
It’s time to work.
The first step is to learn how to perform a market segmentation for a personalise experience.
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